Imperial Tobacco expands Blu Bar flavour range

Following the launch of its Blu Bar disposable vape device at the end of 2022, Imperial Tobacco is expanding the range with four new flavours.  

Designed to tap into seasonal sales, the new flavours include: Blueberry Ice, Blueberry Sour Razz, Berry Mix and Grape Ice. The supplier said it has focussed on berry flavours as these varieties have grown by 60% month on month.

The four new flavours join the existing range, including Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice, bringing the total range up to 10 flavours.

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Each device contains 20mg/ml of nicotine in 2ml of e-liquid, and according to the brand, provides up to 600 puffs and features a LED indicator that lights up when in use. It has an RRP of £5.99 per device.

Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I, said: “With increased demand for fruity flavours in disposables, we’re excited to be extending our Blu Bar range with four new flavours that directly respond to this trend. With summer just around the corner, more adult consumers are likely to be out and about socialising in the coming months as the weather warms up, so we’d recommend that retailers stock up on these new additions now to tap into the seasonal sales on offer this summer.”