Imperial Tobacco is set to launch a range of limited-edition papers in Gold Leaf pouches this summer.

Available from July until the end of September, the new collection will launch in four distinctive designs in 30g and 50g formats, at an RRP of £14.60 and £24 respectively.

The four designs will rotate throughout the launch period and the outer will also have an on-pack flash highlighting the limited-edition nature.

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Tom Gully, head of consumer marketing UK&I at Imperial, said: “As the cost-of-living crisis takes hold of households nationwide, the economy price sector is the driving force behind sales within the roll-your-own (RYO) category, accounting for 56% share of sales and growing at 5% year on year. Through this latest launch, we’re providing the same great value and high quality Gold Leaf blend, with the addition of these engaging new limited edition designs.

“In recent years, we’ve found these limited edition papers have become highly sought after as collectables by RYO customers, so we’d recommend retailers stock up on the new limited edition Gold Leaf pouches as soon as they launch to take advantage of the additional sales while stocks last.”

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