Imperial Tobacco is marking 145 years of Golden Virginia rolling tobacco with the launch of a limited-edition range of papers with retro packaging.
The range is available to buy within 30g and 50g packs of Golden Virginia Yellow at RRPs of £16.85 and £27.90, and 30g and 50g packs of Golden Virginia Original at RRPs of £18.55 and £30.75.
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Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, said: “As a heritage brand with a huge following of loyal consumers, Golden Virginia offers a high quality rolling experience. With the addition of these limited edition papers, the range offers retailers a really unique product to surprise Golden Virginia buyers at a peak time of year when there’s typically a seasonal spike in sales.
“The retro papers are available to buy over Christmas while stocks last. But, when they’re gone, they’re gone so we’d recommend stocking up now to take full advantage of the additional sales while they can.”
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