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 Product News/Tobacco

Imperial launches two indie-exclusive formats

21s cigarette range includes Richmond, Players JPS and L&B Blue, while 32g tobacco range features Riverstone and Players JPS Easy Rolling

imperial lines

Imperial Tobacco has launched two limited-edition formats exclusively to independent retailers.

The supplier is bringing back its range of 21s packs as well as a 32g pack of roll-your-own (RYO) tobacco.

The 21s packs includes Richmond 21s (RRP £10.65), Players JPS and Lambert & Butler Blue 21s (RRP £10.90 for both).

Imperial to launch limited-edition Gold Leaf range

Meanwhile, the limited-edition 32g tobacco range features Riverstone and Players JPS Easy Rolling, both of which have an RRP of £14.55.

Tom Gully, head of consumer marketing UK&I at Imperial, said: “With demand for value shaping purchasing habits across the tobacco category, these two new added convenience formats, developed exclusively for independents, will be sure to be popular with customers. Both bigger formats are available to buy now for a limited time only so make sure you stock up now to take advantage of these added value offerings while stocks last.”

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