IAA Stars 2019: Marketing to Customers – in association with LRS

2019 Category Star

Andrew Newton, Nisa Local Halesowen, Dudley

Andrew impressed the judges with both the number and the creativity of the initiatives he runs. He has multiple loyalty schemes, cross-markets his store with a local takeaway and through posting about his free-from range, managed to pull customers from multiples to his store. Andrew is constantly looking to improve, and engages with shoppers to work out the best ways to do so.

Finalists in this category were:

• Chris Tomes, Costcutter & The Food Shop, Swanage
• Imogen Kelly, Londis Stour Road, Christchurch

• Andrew Newton, Nisa Local Halesowen, Dudley
• Maz Amin, One Stop Canterbury Stores, Canterbury

In association with

Click here for the full list of 36 local shops that are exceeding expectations in all 12 IAA disciplines,
plus Overall Best Shop and the new Rising Star category which was specially created this year