IAA Stars 2018: Effective Ranging in association with Coca-Cola European Partners

Scott uses his data to its fullest potential, not just running daily reports, but reviewing each category on a six-monthly basis and looking closely at sales, margins and bestsellers.

2018 Category Star: Scott Graham, McLeish, Inverurie, Aberdeenshire

in association with Coca-Cola European Partners

Scott uses his data to its fullest potential, not just running daily reports, but reviewing each category on a six-monthly basis and looking closely at sales, margins and bestsellers. Scott spends a day each month visiting other retailers across the UK to find out what’s working well in other locations and puts a lot of emphasis on visiting local suppliers. He does this to ensure he can see where the products might fit in-store and has aligned new craft brands with his existing range, which resulted in a 7% sales uplift.

Effective Ranging 2018 Finalists:

Jodi Pritchard, Londis Stour Road, Christchurch
Scott Graham, McLeish, Inverurie, Aberdeenshire
Aman & Joga Uppal, One Stop Mount Nod, Coventry
Joe Williams, The Village Shop & Post Office (Spar), Hook Norton, Oxfordshire

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