Snacking company Humdinger has partnered with Budweiser to launch three new varieties of peanuts.
The partnership, brokered by management company IMG, will see the launch of Smokey Texan BBQ, Buffalo Chicken Wings and Flamed Grilled Ribs varieties, in 60g and 150g bags with respective RRPs of £1.75.
They are set to launch in select UK supermarkets on 26 June, with convenience and wholesale availability to follow later this year.
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Emma Perrett, marketing controller at Humdinger parent Zertus, said: “We are delighted to join forces with the Budweiser team to bring these products to market. This category has enjoyed strong sales in recent years and with the increase in social gatherings and events like the FIFA World Cup coming up, this will no doubt continue.
“We are hoping to introduce new shoppers to nuts with this iconic brand and these exciting, bold flavours that are the perfect snack to enjoy with an ice-cold Bud.”
Georgia Doe, senior brand manager at Budweiser, added: “We are thrilled to be working with Humdinger to launch our very own crispy coated flavoured nuts. Expanding into more occasions is hugely important for the brand and these nuts were developed to pair perfectly with the smooth, crisp taste of Budweiser.”
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