A Kenilworth retailer is taking on Thorntons by launching his own range of premium chocolate bars, exclusively available at his store.

Avtar Sidhu of Sukhi’s Simply Fresh and Post Office introduced the Kenilworth With Love range of bars earlier this month and sold 20 bars in the first two days.

“I just felt there was a niche in the market at the premium end. We want people to buy them as a treat for themselves but people can also buy them as gifts,” he said.

The seven-strong range includes flavours such as Raspberry Bliss, Midnight Mint Crunch and Fruit & Nut Lux and were designed and commissioned by Avtar and his staff.

“We’ve worked with James Chocolates. They’re a very fine chocolatier. We looked at what Thorntons are selling their premium bars for and these are a far higher quality product,” he said.

The bars sell at £2.99 and will be put on promotion at two for £5 ahead of Christmas, Valentine’s Day and Mother’s Day.