Hooch campaign reaches 16.5 million

Comedian Keith Lemon’s face has been plastered across bottles and cans of Hooch in the latest promotion by supplier Global Brands.

Consumers can enter a competition to win ‘Keith Lemon’s Dream Holiday’ to ‘H’orange County’, through the Hooch website.

The limited-edition SKUs build on the brand’s campaign, ‘Bringing ‘OOOCH’ to the nation’, including a TV advert running across ITV2, Channel 4, 5 and Sky.

Simon Green, Global Brands marketing director, said: “The massive Hooch campaign has already put ‘OOOCH’ on the lips of a new generation, with 31% of all UK adults aged 18-24 seeing the advert 2.8 times, helping to drive engagement on social media up by more than 2,000%.

“The new promotional SKUs bring the TV campaign in-store for the consumer, making Hooch a must-stock brand for summer 2014.”