Higher quality products have helped raise the value of frozen food across retail by 5.4% to £6.1bn, according to the latest research from analyst Kantar Worldpanel.
Products which have led the growth for the year ending 18 June were pizza and savoury food, which both increased in value by £100m in the same period. Both categories make up 16% of the frozen food category in retail.
British Frozen Food Federation chief executive John Hyman said: “Shoppers are still buying traditional products like ice cream but new products are driving them to incorporate more savoury products into their daily diets, which is good news for the frozen food industry.
“More and more people are heading to the frozen food aisles where they know they can get restaurant quality products to enjoy at home. Frozen makes it easier to access convenient and nutritious food such as frozen fish, which has also seen a 3.1% value increase in sales over the last year.”
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