Costcutter has teamed up with Bobby’s Foods to bring Japanese confectionery brand Hi-Chew to the UK.  

Launched to retailers at the Group’s Expo earlier this year, Hi-Chew is available to Costcutter retailers in Pineapple, Strawberry and Cherry flavours. 

Supporting the launch will be a consumer campaign backed by influencers.

Mike Owen, Costcutter’s group category director, said: “We’re delighted to be working in partnership with Hi-Chew in the UK. We work hard to provide our retailers with insights and range options that will help them drive footfall and increase basket spend.”