Help shoppers ‘host one to remember’ with limited editions

Stella Artois is encouraging shoppers to ‘Host one to remember’ this Christmas as the brand unveils its limited-edition seasonal packaging.

Rolling out across its small and large packs, the lines can be promoted in store with PoS such as shelf strips.

Stella Artois is also bringing back its 750ml Heritage champagne-style bottle ahead of Christmas to tap into sharing and gift sales.