Independent retailers encouraged to help disabled customers

Purple Tuesday, which takes place on 12 November, asks businesses to improve their store standards.

Those who register can access free resources including wheelchair accessibility and customer-service training. 

Purple CEO Mike Adams told Better Retailing: “Disabled people tend to be more brand-loyal than the average consumer, yet less than 10% of businesses include disabled customers in their marketing plans. By failing to meet the needs of disabled people, businesses could be missing out on a share of £2bn a month.” 

How accessible is your store for disabled customers?