Kraft Heinz is investing £1.5m in a multimedia campaign for Heinz Tomato Ketchup called ‘Ketchup. But First, tomato.’.
The campaign will run across TV, video-on-demand and outdoor advertising, as well as social media, including Facebook, Instagram, TikTok and YouTube. It expects to reach 40 million people – which equates to 83% of all UK adults.
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The timing of the campaign comes during a key sales period for Heinz as the summer months present a big moment for its ketchup brand with social meal occasions peaking.
As the summer ends, this campaign continues to serve as reminder of Heinz Tomato Ketchup’s taste, with no artificial colours, flavours or preservatives.
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