Kraft Heinz is introducing a new range of five Heinz table sauces called Heinz Made for Veggiez, aimed at catering towards the growing flexitarian movement.

Created by Heinz culinary development chefs to accompany plant-based meals, each sauce is inspired by different world cuisines. The entire range is gluten free, vegan, and has no artificial colours, flavours or preservatives.

The five sauces that make up the new range at launch are: Tomato & Smoked Paprika, Chilli & Miso, Preserved Lemon & Agave, Coconut & Chilli and Balsamic & Rosemary.

£1.5m campaign for Heinz Tomato Ketchup

Available in 250ml recyclable glass bottles at an RRP of £2.50, they are predominantly made for dipping, but they can also be used for marinating, cooking and in stir-fries.

Alexandra Bayet, head of New Ventures at Kraft Heinz, said: “We are constantly looking for ways that we can update our product portfolio to keep up with the needs of our loyal consumers. Our ambition with Heinz Made for Veggiez is to create a new category within sauces, condiments and dressings that can drive a category growth by attracting new consumers to sauces who currently don’t have an option for their food preferences. Vegetarian meals are surpassing total meal occasions growth at home at 24.1% compared with 12.4%. So, there has never been a better time to introduce Heinz Made for Veggiez to the market.”

Read more product news