Heinz will resume half-price promotions next month after withdrawing support to convenience wholesalers at the height of the coronavirus pandemic.
EXCLUSIVE: Booker halves promo allocations for symbol group retailers
In a statement sent to retailers, and seen by Better Retailing, the food giant said it had halted the promotions last July due to “supply chain challenges as a result of demand peaks”, but planned to “resume price promotions in Q4”.
“We have increased our investment, including marketing activations and call-centre capability,” a spokesman added.
Read more Heinz news and articles
Comments
This article doesn't have any comments yet, be the first!