Little Jelly Men are under a big spotlight this month as Haribo is giving customers the chance to vote for their favourite flavours.

Until the end of May, Haribo Super Mix has four new flavours of Little Jelly Men in cola, blueberry, cherry and melon flavours. Customers can vote for their favourite online.

The campaign is supported by on-pack, PR, digital and social media activity. PoS such as posters and shelf barkers are available to retailers.

Lindsey Bevan, brand manager for Super Mix, said: “By featuring flavours that you would not ordinarily find in Super Mix and encouraging votes for a chance to win prizes, we can increase consumer engagement while driving incremental sales for retailers.”