Haribo revamps Supermix packaging and recipe

Haribo has revamped its Supermix sweets bag with a new recipe and redesigned packaging.

Supermix will now offer lemon meringue and peach-flavoured jelly men, with vanilla flavoured sheep and ice cream pieces.

The jelly and foam treats will also be available in flavours such as raspberry, blackcurrant and apple, in pink, purple and green colours.

Haribo’s brand manager Alison Satterthwaite, said: “We know consumers will love this new mix. The updated creamier flavours, along with the brighter colours, builds on the soft yet fun nature of Supermix.”

To read about Haribo's low-sugar launch earlier this year, click here.