Halls launches new Vitamin C range

Mondelez has launched a new range under its Halls brand, Halls Proactive with Vitamin C, which has an RRP £1.50.

Available now, Halls Proactive are sugar-free Halls sweets with added Vitamin C and come in two flavours, Orange and Pink Grapefruit. They are available in re-sealable bags.

Supporting the launch of Halls Proactive will be a new consumer campaign from November, which is planned to focus on a mix of social media channels as well as in-store activations.

Amy Lucas, brand manager for Halls at Mondelez, said: “The Halls and Halls Soothers range are iconic brands in the relief category.

“As it starts to get colder outside and winter is getting closer, we want to provide our consumers with a way to stay ahead of the game when it comes to their health. Halls Proactive with Vitamin C is a first mover for the category and aims to drive incremental sales for retailers, through targeting a broader consumption occasion.”