Guinness is hoping to rally British rugby fans with four new promotional films that support England, Ireland, Scotland and Wales during the autumn international matches.
The films are part of the Guinness “Made of More” campaign, which focuses on the achievements of players Johnny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978.
The films, which launched earlier this month, are part of a wider Guinness campaign which includes promotional products featured in more than 3,000 pubs on match days.
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