Grenade has launched an Oreo protein bar, following its acquisition by Mondelez International in 2021.
The 21g bar features a creme layer flavoured with Oreo vanilla and a nougat centre flavoured with Oreo cocoa. It also has a topping of sugar-free Oreo cookie pieces.
With an RRP of £2.85, it will be available to convenience retailers through Booker and Bestway from February, with the supplier also promising availability from “other popular wholesalers“.
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Rob Page, Grenade’s head of product, said: “After partnering with Mondelez in 2021, a collaboration with one of their great products was first on our list to go out and get done. Oreo was the perfect fit. After 18 months of development, we have landed on a product that combines both brands perfectly, in taste and in nutrition.
“Our hope is the co-branded bar continues the work done by the Grenade brand, delivering added benefits without compromising on taste, whilst bringing new consumers into Grenade protein bars. It’s not to be missed!”
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