fbpx

Graze launches £1 PMPs for convenience retailers

The new PMPs aim to meet on-the-go healthy snacking within impulse trends

Graze bars pmp

Graze is launching £1 price-marked packs (PMP) across its range, set to be available to convenience and wholesale.

The new PMPs will include Graze’s bestselling flavours, including Lively Lemon flapjack, Cocoa Vanilla flapjack, Smoky Barbecue Crunch and Salt & Vinegar Crush.

How can convenience retailers meet the growing demand for healthy snacks?

The PMPs have been designed to meet on-the-go healthy snacking within impulse trends, as well as to make purchasing decisions easier for shoppers.

The company claims the Graze PMP range will help retailers boost their share of the category and tap into the health snacking opportunity.

Nisa Millennium View works hard to stand out to students

Stephen Hunn, retail managing director at Graze, said: “With 73% of shoppers actively looking to cut down on traditional snacking and 67% seeking healthy alternatives, retailers should ensure they stock a range of products to suit multiple occasions and tastes.

“Making our products more accessible is very much part of our brand mission to help people enjoy healthy living every day and given the amount of people seeking healthier snacking alternatives, this is an untapped market for retailers to capitalise on.”

How independent retailers can capitalise on their protein range

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your say