Grants hit sweet spot with honey-flavoured brandy

Spirits supplier William Grant & Sons has launched flavoured brandy Three Barrels Honey.

The launch:

• Format 70cl bottle
• ABV 30%
• RRP £17.99
• Available: September

This will target younger adult consumers by capitalising on the increasing interest in honey flavouring.

Brand manager for Three Barrels Honey, Paul Curry, said innovation in brandy has been lacking and the category still has the second oldest demographic profile, so now is the ideal time to create excitement in this area.

He said: “Experimental flavours are taking hold across most consumer goods and the spirits category is no stranger to this burgeoning trend. Honey is the flavour that’s captured consumer attention and is growing at more than 1,000%.”

Three Barrels Honey will be backed by a £300,000 launch programme.