Grace Foods urge retailers to back Caribbean Week

Caribbean food and drink supplier Grace Foods is urging retailers to make the most of the growing trend for exotic flavours this summer by supporting Caribbean Food Week in-store.

Taking place from August 18-25, the week will include nationwide sampling and promotions, an ad campaign and social media activity.  

Ryan Mack, Grace Foods managing director, said: “Last year saw record levels of engagement via our social media channels, with consumers seeking out new recipes to try at home during the week – and looking to their local retailers to provide the ingredients.”

The Caribbean category grew 35% during last year’s event.