Diageo has added a new Gordon’s Ready to Drink (RTD) variety to its range, Gordon’s Premium Pink Gin & Lemonade.

The new variety (5% ABV) will be available to wholesalers early next year, after launching in a 250ml can in Tesco and Waitrose this month at an RRP of £2.19.

Its launch comes as Diageo’s RTD brands currently have a 59% share of the alcoholic RTD category, while in the on-trade, 61% of Gordon’s Premium Pink serves are made with lemonade.

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Jessica Lace, head of Gordon’s at Diageo GB, said: “Following the success of Gordon’s Premium Pink and knowing the huge opportunity within the RTD category, we were keen to replicate the popular Gordon’s Premium Pink and lemonade in an accessible format for more consumers to enjoy.

The launch of Gordon’s Premium Pink Gin & Lemonade RTD does exactly that and places the brand at the forefront of emerging trends.”

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