Google Play and Mars Chocolate team up to give shoppers 50% off movie rentals

Shoppers can get their hands on ‘sweet nights in’ this month as Mars Chocolate unveils an on-pack promotion running across six of its brands.

The promotion is in partnership with Google Play and rewards shoppers with 50%-off movie rentals and £3 credit to use on TV shows, books, music and apps.

Promotional packs are rolling out on Maltesers, Galaxy, M&M’s, Mars, Snickers and Twix. Consumers can redeem their rewards by buying three pouches, multipacks or large blocks and entering codes online.

Shoppers have to redeem their reward with Mars by August 13, but the vouchers can be used until 2018. There is no limit on the amount of times consumers can enter.

Retailers can promote the offer in store with PoS including free-standing display units and counter-top units.

Bep Dhaliwal, Mars Chocolate trade communications manager, said: “We’re confident this promotion can help drive growth across the category and boost sales for retailers.”