Pladis is expanding its Go Ahead healthier snacking brand with the launch of the Wholistic bar range.

Launching in Peanut, Dark Chocolate & Sea Salt and Almond & Raspberry varieties, Wholistic is aimed at boosting the healthier snacking category’s relevance among younger shoppers.

Peanut Dark Chocolate & Sea Salt provides digestive support and is high in chicory root fibre, while Almond & Raspberry boosts immunity support with vitamins, added zinc and iron.

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They will be launched in convenience and wholesale in the coming months at an RRP of £1.69-£1.95.

Asli Akman, health and wellness director at Pladis UK&I, said: “We know growing numbers of consumers take a holistic view on health, seeking to fill their bodies with food that tastes good, does good and makes them feel good.

“That’s why we’ve worked hard – directly with consumers every step of the way – to develop a range that’s got the balance between great taste and health spot on. In fact, in trials, shoppers have already expressed their intention to purchase and try the bars.”

The supplier will support the launch with in-store and digital advertising this month, with further activity planned for later this year.

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