Glen’s Vodka teams up with Shazam for music prize giveaway

Glen’s Vodka is giving shoppers the chance to win a trip to Ibiza, as well as tickets to music festivals, in its latest on-pack promotion.

Shoppers can enter the prize draw by downloading the Shazam mobile app and scanning bottles with their phones.

The activity launches in January and more than 300 prizes will be won in the first four months of the campaign.

Muriel Raguenaud, Glen’s Vodka marketing director, said: “The prizes have been picked to appeal to customers aged 25-34 years old.”