Coca-Cola Europacific Partners (CCEP) has unveiled a new campaign for Glacéau Smartwater to highlight the brand’s sustainability credentials and support the return of the on-the-go mission.
Available now, the campaign will include bold messages appearing on-pack to remind consumers that Glacéau Smartwater is not only 100% recyclable but made from 100% recycled plastic as well.
Product news: CCEP launches two new on-pack promotions for Euro 2020
The messaging includes ‘I’m not new to this’, ‘Have we met before?’ and ‘Hi there, me again’, which will be shown across the products 600ml and 850ml packs during the summer, helping to drive shelf standout and tap into the growing demand for products that use recycled material.
The launch of the new pack designs will be supporting by a marketing campaign in July and August, including social media and outdoor advertising.
Product news: Monster Nitro added to CCEP’s range
Martin Attock, vice president – commercial development at CCEP GB, said: “Sustainability is at the heart of everything we for Glacéau Smartwater and this has built a strong brand equity with consumers, especially young adult – who are frequent bottled water shoppers. The summer and beyond, our strategy is to become their water of choice when they’re on the move, by leveraging our sustainability credentials to help retailers boost sales.
“As restrictions continue to ease this summer, we are confident this new campaign will appeal to those looking for hydration while out and about.”
Read more news and advice on sustainable retail
Read more product news
Comments
This article doesn't have any comments yet, be the first!