As the popularity of drinking on the go increases, Glacéau Smartwater is launching a new format and a ‘life distilled’ campaign.

The new Glacéau Smartwater 850ml format will have a sports cap and is available to retailers now.

Its launch will be backed by a £5.5m marketing spend, which includes outdoor and digital advertising during the summer.

Visit our month of summer feature for more advice, tips and products to boost your sales this summer!