As Official Water Supplier to the Rugby World Cup 2015, Glacéau Smartwater has launched limited-edition bottles and a #RugbyDistilled campaign.

The 600ml and 850ml bottles can be supported in store by new PoS from the brand. The campaign includes outdoor advertising at London transports hubs and near Rugby World Cup stadia.

The campaign will also include a Twitter competition supported by digital advertising, which asks rugby fans to share six-word summaries of Rugby World Cup 2015 matches for the chance to win tickets.

Meanwhile, the brand will give away bottles on match days at Twickenham, Wembley and The Stadium, Queen Elizabeth Olympic Park in London and St James’ Park in Newcastle, as well as at train stations in both cities.

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