Ginsters launches Chicken Balti Pasty and Spicy Meatball Slice

Tapping into the growing interest in flavours from around the world, Ginsters is turning up the heat with the two new limited editions.

Chicken Balti Pasty and Spicy Meatball Slice, RRP £1.99, will be available to independent retailers from December 30.

Linda Evans, sales and marketing director for Ginsters, said there is an opportunity within the food to go category flavours that have been influenced by other countries.

“Following the success of the limited-edition Pulled Pork Slice, which generated double digit percentage sales uplift in the impulse sector, we expect the two new limited-edition flavours to perform exceptionally well.”