Gander partners with C-Store Collective to drive store sales

Food waste app Gander has entered into a partnership with C-Store Collective to expand Gander’s reach to a ‘broader’ customer base.

Gander is an app that promotes discounted food items to shoppers in a bid to cut food waste. It helps shops sell a higher volume of discounted food faster, and at a faster rate.

Damien Corcoran, COO at Gander, said: “C-Store Collective’s industry knowledge and experience is phenomenal, and they know how to make sure convenience stores are structured, both strategically and tactically, to provide amazing service and, in turn, profitability.”

Last year, Gander told Better Retailing that independent retailers can save up to £800 a week using Gander.

Corcoran continued: “Gander will be a great addition to the C-Store Collective toolkit, using technology to drive more sales and footfall through our reduced-to-clear local feed; all whilst reducing waste and doing our bit to save the planet.

“The partnership is set to leverage the strengths of both companies, combining Gander’s expertise in food waste management with C-Store Collective’s extensive market presence. Together Gander and C-Store Collective will drive efficiency, improve profit and grow sales, whilst helping shoppers beat the cost of living crisis and preventing food from going to waste.”

Gander recently trialled a partnership with Snappy Shopper and saw ‘exceptional’ results. The company said it demonstrated how successful the integration is for retailers looking to increase basket spend and reduce wastage costs within their own stores, and for customers looking to find reduced to clear goods locally.

Jonathan Rons, co-founder of C-Store Collective, added: “This partnership is an extension to Gander’s existing relationship with the C-Store Collective. Gander’s solution drives sustainability and reduces food waste by enabling retailers to sell more reduced food, providing a win-win for retailers and shoppers. With Ganderlytics, the powerful analytical tool as part of the package, retailers will be able to track their improved performance when selling reduced food. 

“We are delighted to strengthen our existing relationship with the Gander team and being their go-to contact for the convenience channel. We are looking forward to helping our clients solve problems they may have with waste, reductions, compliance, and driving sales.”

Claire Goddard, marketing manager at Pricewatch, said since 2021, they’ve sold 260,551 reductions and seen a 51% increase in their sell-through rate, “thanks to strategic guidance from C-Store Collective”.

She added: “The Gander app has helped our customers save money, reduced our food waste, and saved 177 tonnes of CO2, underscoring our commitment to sustainability. This collaboration has significantly enhanced our operational efficiency and customer satisfaction.”

Read more about convenience retail apps