Following its launch as singles last year, Galaxy is launching large block formats for its three Duet flavours.
Available to retailers now, Galaxy Duet Cookies & Cream, Caramel & Shortcake and Toffee & Popcorn have an RRP of £1.39. Retailers can promote the large galaxy bars in store with new PoS.
Bep Dhaliwal, trade communications manager for Mars Chocolate, said: “As both treating and sharing become more popular with consumers, new products remain a key driver of growth in the category.”
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