The campaign will span TV, an AMSR podcast called ‘Mind tingles’ and nationwide sampling.

The brand will also be running a radio and outdoor advertising campaign, as well as geo-targeted adverts, directing shoppers to the nearest retailer selling Fuze Tea, helping to drive footfall and sales.

Simon Harrison, vice president of commercial development at CCEP, said: “Ready-to-drink tea is now the fastest growing soft drinks sector, growing by 44% in value, and Fuze Tea is helping to drive this growth by attracting new shoppers. We recommend that retailers get stocked up to take advantage of the enhanced awareness the campaign will drive throughout the summer.”