Fry’s Turkish Delight Cherry limited-edition multipacks launched

Retailers can now stock Fry’s Turkish Delight in a limited-edition Cherry flavour multipack, to help drive sales from shoppers looking for something different.

The Fry’s multipack range is growing at almost 17%, ahead of the total segment growth of adult multipacks of 1.6%, with the new flavour designed to tap into this opportunity and demand even further.

The three-pack confectionery bars should be ranged among other chocolate confectionery multipacks, the supplier has said, and retailers can visit deliciousdisplay.co.uk for category advice and more information on chocolate confectionery.

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Sophie Geddes, brand executive for Fry’s at Mondelez International, said: “As a brand, Fry’s is especially popular with more mature shoppers, many of which regularly buy multipack formats, so the new flavour will offer these consumers another great-tasting option to choose from.

“We know that cherry is the sixth most popular flavour in sugar confectionery so there’s a clear opportunity to bridge that gap into chocolate with a product like Fry’s Turkish Delight. The limited-edition multipack comes off the back of our Turkish Delight Lemon flavour, launched in 2020, and is set to drive interest and sales in the confectionery category for retailers.”