Perfetti Van Melle is expanding Fruittella into the jellies market for the first time with the launch of Fruittella Curiosities.

The non-HFSS sweets are available now in By the Sea and In the Snow varieties, each at an RRP of £1.50. They are made with 30% reduced sugar, real fruit juice and natural colourings and flavours.

By the Sea consists marine life-shaped jelly sweets with tropical flavours, while In the Snow consists of berry-flavoured Antarctic animal shapes.

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On the back of Curiosities packs, there are animal facts and a QR code that takes the user to a microsite where they can learn more about the animals featured in the range as well as create their own augmented reality creature.

Lauren Potter, senior brand manager at Fruittella, said: “This expansion of the beloved Fruittella portfolio caters to parents with 4-12 year olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name.”

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