Global company Fri-Jado’s are launching a new Multideck Display (MDD) range to accommodate for the growing demand for quality food.

The MDD has been designed using genuine operator feedback, focused on the three core principles of visibility, efficiency and ergonomic design.

Each element is integrated into the units to help drive sales by putting food front and centre, displaying it in a way that will generate sales and encourage impulse purchases.

The new range will combine ultra-thin shelves with patented air flow technology, whilst managing consistent temperature control and improving on technology traditionally found in static heat or air driven only cabinets.

On the launch of the new MDD range, Mike Littlewood, managing director of Fri-Jado UK said: “The new MDD range represents a breakthrough in hot holding display equipment and we are proud that Fri-Jado is once again leading the way. Building on real feedback from operators around the world, the units combine the greatest visibility, maximum display space and patented heating technology to ensure food is in the spotlight and is preserved at its best for longer.”

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