Fresh to Store brings festive cheer with seasonal range

Retailers can stay chilled this Christmas thanks to seasonal products, promotions and top tips from Fresh to Store, the new owner of Kerryfresh.

Top tips:

Include more seasonal fruit and vegetables in your range, such as sprouts and potatoes and reduce salads

Include festive flavours in your range such as Turkey & Cranberry

Maintain maximum availability for last minute top-ups

Think beyond Christmas Day. Continue stocking bacon, sausages and party snacks

Use festive PoS to inspire shoppers

The festive range includes Wall’s Turkey Dinner Slice, RRP £2, Wall’s Jumbo Christmas roll with pork stuffing and cranberry, RRP £1.95 and Urban Eat Turkey, Bacon & Stuffing sandwiches, RRP £2.99.

Sharon Dougherty, trading controller at Fresh to Store, said during the Christmas period it’s vital retailers don’t reduce the space given to core chilled essentials but support it by stocking festive products.

“While shoppers will be drawn to festive specials, they will still need regular top-up items like milk, cream, bacon, eggs and cheese,” she added.