F’real has launched a redesign programme available to all its stockists, rolling out before the end of the year.
The rebrand includes new visual content for existing base units, blending bar headers and protective screens.
It will not require any equipment replacement, and every qualifying retailer will get advance notice ahead of a rebrand team visiting their store. Store rebrands will be planned by F’real’s logistics partner, RBC.
F’real to launch Chocolate Fudge Brownie variety
Gemma Briant, marketing manager at F’real, said: “With more than 1,700 stockists across the UK, F’real has a history of helping retailers boost sales through a quick and convenient premium in-store offer. We already know that loyal shoppers seek us out in-store, and we’re confident this brand refresh will help us to drive awareness with a wider audience, as well as boosting sales overall.
“The rebrand is a further demonstration of our continuing commitment to retailers. We’re now investing to ensure each machine performs at its maximum profitability for every retailer ahead of further expanding our portfolio next year.”
The redesign rollout comes in the wake of F’real launching three new varieties – Banana, Birthday Cake and Chocolate Fudge Brownie – in a new cup design this year, with further innovation planned for 2023.
Read more product news
Comments
This article doesn't have any comments yet, be the first!