F’real has announced the launch of a UK-exclusive Bubblegum variety.

Launching in mid-March, Bubblegum is F’real’s second country-exclusive and non-traditional milkshake flavour after the launch of Cotton Candy in the USA.

With an RRP of £3.50, it is made with fresh milk and no artificial ingredients.

Read more: F’real to launch Chocolate Fudge Brownie variety

Gemma Bryant, marketing manager at F’real, said: “Retailers and consumers alike have been clamouring for truly innovative flavours, and we’ve listened – Bubblegum is our first launch in a line-up of exciting, slightly different NPD coming this year.

“Given that the demand for Cotton Candy was so prevalent in the US, leading to its rapid switch from a limited-edition variant to one of the core flavours, we’re confident Bubblegum will see blenders across the country in overdrive this spring.”

To support the launch, the supplier will provide digital PoS and social media assets.

Read more product news