F’real is trialling a new sampling opportunity for convenience stockists.

The initiative will offer retailers across the UK the chance to get a bespoke sampling pack to help drive sales.

The sampling packs include 100 recyclable mini cups, spoons and F’real merchandise, with retailers only needing an existing F’real machine.

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Retailers can register to receive a sampling pack here. Supplies are limited and will be distributed the week commencing 29 August, to arrive in stores the first week of September, the start of the back to school period.

Participating retailers who share social content of their sampling throughout September on social media with the hashtag #tryfrealtoday will receive a £25 Amazon voucher.

John Want, sales, marketing and R&D director at Rich’s, said: “This new sampling pack trial is one of the ways we plan to keep building support of our retailer partners. It’s important to us that we help them spread the word about F’real in their communities. Time and time again we see people fall in love with our delicious shakes after just one taste, which of course helps drive cup sales for our stockists.”

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