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Foster’s Rocks launches £2m ‘rum unleashed’ campaign

Following its launch in August, Fosters Rocks range is boasting a new range of rum-flavoured lagers with a £2m ‘rum unleashed’ campaign.

Following its launch in August, Foster’s is promoting its Rocks range of rum-flavoured lagers with a £2m ‘rum unleashed’ campaign.

The activity includes outdoor advertising in Manchester, Nottingham, Liverpool and Birmingham and radio advertising on stations such as Capital FM, Kiss FM and Kerrang.

The brand also aims to give more than 300,000 consumers samples in city centres.

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