Petrol and service station retailer The Kay Group is joining Londis as part of a new partnership agreement with Booker Retail Partners (BRP).

BRP and Londis announced on 5 June that 23 of The Kay Group’s stores across the midlands, north Wales and northern England will join the convenience store following a six-month trial where two stores were awarded to Londis and two other symbol groups to two stores.

The new rollout will see The Kay Group stores benefit from the Londis brand, Booker’s own-label ranges, including Jack’s and Euro Shopper, and business support from a dedicated Forecourt Development Team.

All stores will also benefit from full store reviews and relaunches that bring in more products, great value everyday prices, deep-cut promotions, and additional services including food to go, coffee, a range of slush drinks, and a wider range of fresh and frozen foods.

EXCLUSIVE: Fast Trak to bring forecourt lines to convenience stores

BRP sales director, Stewart Fenn, said: “We are absolutely delighted to be working with The Kay Group. It is a real privilege to be serving such a prestigious and well respected retail group. The conversions to Londis has gone extremely well and we are seeing the fantastic results the stores are now delivering in terms of growing their business with increased sales, footfall, and profits. It has been a really exciting time and I’m now looking forward to building on this success to deliver even more for Ken, Richard and their team.”

The Kay Group managing director, Richard Cox, said: “It has been a great experience working with Londis on this project. With the changes within the Londis brand structure, and through our test sites with the brand refresh, product range, margin, availability, along with a delivery structure to meet our sites needs through 24hr trading, we are delighted to be back with Londis and the team. We are confident this move allows us to create state-of-the-art forecourts in high traffic transient sites that are completely in-line with current customer needs.”

Read more forecourt news and advice