Florette has announced an on-pack partnership with animated franchise Minions, ahead of the release of new film Minions: The Rise of Gru.

The promotion will see the popular characters featured on more than 13 million packs of Florette Mixed, Classic Crispy, Baby Leaf Trio and Sweet & Crunchy.

It offers shoppers the chance to win one of 20,000 Minions plush toys. There will also be a social media campaign offering shoppers the chance to win a family trip to Universal Studios in Orlando.

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The packs highlighting the promotion will be available from 16 May ahead of the film’s release on 1 July.

Nick White, head of marketing at Florette, said: “Minions have become a global phenomenon, so it is a privilege to have these mischievous, iconic characters embellish our packs. It’s a really exciting partnership which presents a great opportunity to connect consumers with the Florette brand whilst bringing some fun and energy to the fresh produce category.”

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