Pladis UK&I has launched Flipz Cookies & Cream, available now, with an RRP of £1.50.

Flipz Cookies & Cream is available in a 90g format and can be recycled through Pladis’ partnership with Terracycle. The new variant combines the brand’s signature salty pretzel coated in a moreish, sweet cookies & cream glaze.

Pladis unveils price-marked packs for Flipz

Johnathan Bull, chocolate, cake and seasonal marketing director at Pladis UK&I, said: “Fifty-one per cent of shoppers report they are on the lookout for new snacks to try, so a continuous flow of new products into the everyday treats category is vital.

“Since launching into the UK market in 2018, Flipz is now worth £14.3m. We want to maintain strong momentum for the Flipz brand and adding trend-led flavour combinations to our core line-up will help the brand appeal to more shoppers.

“What’s more, making innovation the heart of the Flipz brand means we’ll help retailers drive incremental sales by encouraging new shoppers – especially younger consumers – to the category.”

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