Country Choice has launched Flatstone Pizza Co., a new branded concept that aims to enable retailers to take advantage of the UK’s £5bn pizza market.

The new concept allows retailers and their teams to serve made-to-order premium pizzas and comes complete with step-by-step recipe cards. The recipe cards will allow independents to create eight different pizzas, including Margherita, Pepperoni, BBQ Chicken, Meat Feat, Hawaiian Ham, Ham & Mushroom, Chicken & Pepperoni and the Plant Lovers Pizza.

Flatstone Pizza Co. comes with chopping boards, knives, squeezy sauce bottles, spoons, portioners, pizza cutters, pizza peel and temperature probes, with retailers able to choose from 9” and 11” wooden serving boards for table service, recycled Kraft pizza boxes and branded labels for takeaway. The sauce is supplied in 1.5kg pouches to minimise waste.

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PoS materials are also available to retailers, including posters, table talkers and social media activity. To find out more, retailers can call 0344 892 0399 or visit the Flatstone Pizza Co. website.

Neil Lindsell, retail operations manager, Country Choice, said: “Demand for pizza continues to grow, driven by big brand advertising and the growing home delivery sector. As a result, 85% of Brits now buy pizza so there has never been a better time for retailers to add to their menu.

“The opportunity to include pizza as part of a takeaway or home delivery option is particularly beneficial to a retailer’s food to go offer as it allows them to extend it into the evening and secure incremental sales of accompaniments, such as salad and alcohol.”

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