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First Look: Sol boosts summer alcohol sales with ice bucket promotion

SolMexican beer brand Sol is helping customers cool off this summer with the launch of an ice bucket promotion.

Exclusive to One Stop and a small number of Bargain Booze retailers, the promotion allows customers to pick up a free ice bucket when purchasing two four-packs of Sol 330ml bottles. The activity runs until August 19.

Retailer Sunder Sandher of S&S One Stop is using the promotion in his store:

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