Mars Wrigley has unveiled a new on-pack campaign, ‘Find your other half’, running across Extra Peppermint, Spearmint and Bubblemint in singles, bottles and multipacks.
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The promotion is available now and will feature just an initial instead of full names, urging shoppers to pair their pack with partners, friends or family.
The campaign will be supported with a range of outdoor media near purchase points, as well as a digital campaign to boost awareness across social media platforms and PoS will be available to retailers to make it easier for shoppers to locate their initials.
Sasha Storey, senior brand manager at Extra Gum said: “The ‘Find your other half’ campaign was created in partnership with a group of core Gen Z consumers, and the campaign aims to acknowledge that connections with others are crucial to consumers under the age of 25.
“Personalisation and the opportunity to share something with someone special is at the heart of the campaign, which research indicates drives purchase intent with shoppers.
“This campaign is especially relevant as we have co-created it with our shoppers, keeping them at the heart of what we do, and consulting them every step of the way.”
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