JW Filshill has partnered with Snappy Shopper to give its Scotland and north-east England store estate access to a home delivery service.

KeyStore, Filshill’s symbol group, delivered £4m in sales last year with the support of Snappy Shopper. As part of the new deal, greater marketing of Filshill promotions will be available, plus exclusive new customer coupon codes and 1p store bundles.

Snappy Shopper CEO Mike Callachan said: “At Snappy Group our vision is to foster long-term partnerships with our customers. It’s important we support each other to make business simpler, increase sales and grow our customer base.

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 “We’re proud to be working with Filshill to support its network of convenience stores with our technology, empowering local communities by bringing wholesale and retail together.”

The move will also see integration with Filshill’s approved EpoS solution, helping to provide quicker deliveries and allow retailers to have better control over stock.

Filshill’s chief sales and marketing officer, Craig Brown, added: “As part of our ambitious growth plans for KeyStore, it is important for us to have the required technology in place as we aim to recruit tech-savvy entrepreneurial retailers who have the community at the heart of their values.

 “This agreement allows a seamless use of the Snappy Shopper platform through our ReScan till system and also improves sales data analysis to maximise the consumer offer for KeyStore. I am excited with this new growth opportunity and how we progress this across our KeyStore estate.”

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